If you are told « Product promotion », do you think « communication » ? The latter is indeed an essential aspect in the functioning of a company and Encore is no exception to the rule. Many communication channels are available but today we are focusing on social medial.
Social medias have become a daily reality for many people. We chat, we share memories or we follow people with similar interests (sport, fashion, travel, music, photography, etc.). We actively collaborate with these trend-setters in the promotion of our products. All these influencers do not have a typical profile because, at Encore, we consider that our products can appeal to everyone, regardless of age, gender or passion. We have just launched an Instagram campaign for the PureSound and the PowerSound in partnership with about fifteen bloggers accross Europe. We appreciate this communication because it provides us with enriching exchanges with our partners but also allows us to be closer to our users.
In order to feed these media, photos are essential. That is why we organize photo shoots with the use of our headphones in real life situations ; audiophiles will be able to visualize our products more easily. We work with professional models and photographers but, what makes these sessions unique is that the result is never retouched so that our shots retain the naturalness we value so much. The next photo shoot in which the AirTouch and the SoulRun will be highlighted, will take place on February 27, 2019. We will keep you informed of the progress of the day on our Instagram page @store_encore.
Finally, we also sometimes take our pictures in our office thanks to a miniature studio. This allows us to provide quality photographic work at any time.